Terrae Finance

Services

Design, Illustration, Blockchain Development, Game Design, Frontend Development, Graphic Design, Management, Community Management, NFT collection

Industry

DeFi + Gaming

Location

Argentina

Context & Mission

Terrae is a gamified DEX that aims to solve the sustainable liquidity dilemma by providing in-game utility to governance tokens for creating organic buying pressure.

The vast majority of DEXes attrack liquidity through a finite liquidity mining program that incentivices liquidity providers with governance tokens (such as Sushiswap’s).

This means that most governance tokens are highly inflationary, hence prompt to lose value in the mid-term, which means that the incentives for liquidity providers will decay as the value of the token drops, ending up in a massive migration of liquidity to newer protocols with higher liquidity incentives.

Terrae creates buying pressure by gamifying the DEX experience, creating buying pressure that sustains the value of the increasing supply.

We created a set of mini-games that users can opt-in to play for getting a higher reward rate on their investments.

Challenge

- Understanding sushiswap codebase
- Modifying sushiswap codebase to plug-in game mechanics
- Tokenomics design
- Game design

Solution

As we gathered more website and digital marketing campaign data, we found that people went to the old Holigo’s website for three main goals.

  1. To educate themselves on what they can do to treat Irregular Bowel Syndrome.

  2. To research the product, prices, and ingredients before ordering.

  3. To buy Holigos, straight to their door.

We simplified the website to better cater to those two primary functions. From distilling shopping organizations to one category with custom tagging and shortening the home page length by 60%, being strategic about what content we served had driven an increase in conversion rate, page depth and overall engagement.

Outcome

After deliberating with several of our team members and partners in the Shopify ecosystem, we designed a website that converted at a 4% level. We also migrated the subscription service over to Recharge. We created a high converting product page that allowed people to choose various tiers for their Holigos subscription.

Conclusion

Terrae creates buying pressure by gamifying the DEX experience, creating buying pressure that sustains the value of the increasing supply. We created a set of mini-games that users can opt-in to play for getting a higher reward rate on their investments