If you're looking to increase your brand awareness and procure more leads this year, then blogging will be a great marketing tactic to focus on. Blogging is the act of creating short-form content. A blog post is always posted to your website’s blog - the part of your Shopify store where all of your blog posts are located. According to a recent inbound marketing report, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts.  Additionally, 82% of businesses admit that blogging is critical to their business. So how can you optimize your blog skills to increase your traffic and conversions? We’ve got you covered.

Read on to learn more about why blogging is imperative to your business including some tips and tricks!

• Blogging can increase your customer engagement through the roof

Engaging with your consumer base is a great way to build a connection with them and you can do that through the traditional ways of social media marketing but an option that doesn't get used as often as it could is blogging. It is readily available on all Shopify plans and allows you to connect with your audience in a much more authentic way, providing information and updates relevant to them. Blogging can help you to get feedback from your direct audience. While the feedback itself could be negative or positive, it’s important to know what people think about the content you put out so you can continue tailoring their user experience with your products and your content. Talk about a win-win!

• Blogging can help you rank higher in search engines

The more pages your website has, the more chances you have to rank in search engines. Keeping a regular blog posting schedule gives Google new content to index on a regular basis. You can use each piece of content to rank for specific keywords that will attract your target audience to your website.  This can bring old customers back to your site whilst keeping your content fresh and fun for brand new visitors.

• Blogging can turn you into a better salesperson for your brand

One of the advantages to building your online identity through blogging will be the way you share why you're so passionate what you're offering as a service or a product. You'll be able to take what you've learned building your niche eCommerce store and educate your consumer base further on your findings. It will also make you a better spokesperson for your brand overall because you'll find yourself engaging more and more with your clientele therefore having much more opportunity to share and educate.                          

If you’d like to have a consultation call with our team regarding blogging, keyword research, or marketing in general, Startup Slang is here to help.

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